Independent music artists are leveraging the NFT world to make a living without the assistance of big labels. The original NFT artist is compensated by receiving a portion of each sale. The average NFT royalty runs 5-10 percent of the sale, but in the majority of NFT marketplaces, it’s the artist who sets that percentage.
Unsigned Artists are earning more with music NFTs
Take Iman Europe for example, an unsigned singer-songwriter from L.A., California who made 22.2 ETH (almost $60,000) by selling 5 singles and a music video as NFTs according to a recent Bloomberg article. In comparison, she only made roughly $300 a month from streaming on multiple platforms such as Spotify and Apple Music.
To be clear, Iman already has 4 million listeners across these platforms. However, streaming platforms mostly distribute huge cuts of the revenue back to record labels and distributors. Only a small percentage goes to independent artists. Additionally, according to FreeYourMusic, it takes over 200,000 streams for an artist to make $1000 in Spotify. If this trend continues, more independent artists will embrace music NFT for sure.
In fact, with NFT technology, artists can also easily bypass middlemen in the music industry for funding. This is successfully demonstrated by Daniel Allan, who crowdfunded the costs to making his EP, Overstimulated, back in Oct 2021. He raised a total of 50 ETH (about $140,000 at the time) through Mirror.xyz. In exchange, backers get to enjoy 50% of Overstimulated’s master royalties.
Are music NFTs the way forward for independent artists?
For now, it seems so. Delphi Digital recently reported that artists’ popularity on Spotify doesn’t really affect NFT sales on Catalog. From the chart below, sales tend to revolve around 1 ETH regardless of artists’ Spotify streams. This shows that collectors are willing to support less-established artists in Web 3.0.
Given that music NFTs have transformed the lives of independent artists, it is just a matter of time before they reach mass adoption. To learn more about quality indie artists and their works, you can always start with marketplaces such as Sound, Royal, Decent, and Catalog.
Via this source.
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